Visions of Brunei is a studio-based visual arts research project culminating in a finished digital hybrid mural that can be easily transported and set up in a public space such as a mall for viewers to enjoy. By combining the formats of digital design, commercial billboard presentation and community fine arts-oriented mural production, this new type of digital hybrid mural offers a portable solution to site-specific murals where the viewers must go to the mural site to view the efforts of a single muralist or group of artists.
This pilot scheme provides a promising vehicle for introducing the artistic talents of Brunei’s visual artists and UBD art students because it explores such creative industry fields as large graphic design billboards and poster concepts with the industrial printing production methods associated with new digital media. Based on the use of such 2-dimensional design concepts as the traditional well-known “elements and principles of design”, artists and UBD students will be able to create their own contemporary images, which will be printed out digitally as a discrete module within a large-scale mural that will be hung for the public to enjoy during the proposed Creative Industries Festival in February 2012. This hybrid mural will be an important step towards familiarising the public with the new vision, energy and perspectives of Brunei’s emerging visual artists.
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